New Ebook!
Values-Based Appeals:
A practical guide to mail and email fundraising that centers community, respects donors, and raises money
Raise more money. Keep your values.
You got into fundraising because you believe in the work.
And then someone taught you to make donors the heroes. Find the saddest story. Create urgency. Push the ask higher. Make it emotional. Make it compelling. Make it work.
There’s another way.
No purity tests. No throwing out every fundraising practice you’ve ever learned. No 47-step process your team doesn’t have time for.
Just a better way to make the hundreds of little decisions that turn an idea into an appeal that gets out the door and gets money coming in.
Inside, you’ll learn how to:
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Tell powerful stories without turning people into problems.
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Center donors as participants—not heroes or rescuers.
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Talk plainly about what the work really costs.
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Build ask arrays that respect previous generosity and invite participation.
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Write, review, design, mail, email, follow up, and learn from what happens next.
Plus, you’ll get the VBA Toolkit: practical templates, checklists, examples, and tools you can use on your next appeal. Yes, you can copy our template and use it with your own organization’s name.
You don’t need to read the whole book before your next appeal.
Please don’t.
Pick one thing. Try it. Then try another next time.
Choose what you pay for the eBook
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$40 - Pay for my copy.
I have funds available and can pay the suggested price.
$80 - Pay for mine + someone else’s.
I can cover my copy and help keep the book freely available to others.
Buy your copy here!
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