Feel Good Fundraising
Do you feel like there’s never enough time or money?
Does fundraising leave you feeling fake and burnt out?
It doesn’t have to feel so hard. There is another way.
In our Values-Based Major Giving Academy, we teach fundraising strategies and practices proven to make the most of your time and move more money to mission. We show you how to break the cycle of not enough and feel good about your fundraising.
Break the cycle of not enough.
It doesn’t have to feel so hard. There is a way to raise enough money for your mission and feel good about it.
We’ve been there. In that endless loop of not enough time and not enough money, and so much need. And we’ll be honest, sometimes raising money left us feeling fake, burnt-out, or just icky. Nearly 15 years ago, we started looking for a better way.
We started trying stuff – fundraising practices that felt more authentic, more respectful of our community, our colleagues, and ourselves.
We found more direct, community-focused ways to raise all the money our missions really needed.
And it worked. Individual giving revenue grew by more than 10 percent per year over a ten-year period.
This experience changed the way we fundraise forever. And now we want to share what we learned with you.
We created our Values-Based Major Giving Academy to teach you our step-by-step system to break down the traditional, never-ending fundraising cycle using the power of your organizational values. All so you can make the most of your time and move more money to mission.
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By the end of Values-Based Major Giving Academy, you’ll have:
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A deep understanding of community-centric, relational major gifts fundraising.
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A clear message about what it takes to fuel your mission.
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Criteria and processes for qualifying donors for your one-to-one giving program.
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Cultivation, solicitation, and stewardship plans ready for your donors.
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A sustainable system for raising more money every single year.
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Most importantly, you’ll feel good about fundraising and confident that you can get the resources to achieve your mission.
Meet Your Teachers
Laura Vitelli and Sarah Staiger
Your presenters have made the big mistakes and celebrated the bigger wins from building power with organized people and organized money. Now we have a fundraising framework that offers you more money for mission and more ease and joy in your work. With 50 years' experience and many millions raised for mission-driven organizations, we're spilling all we know so that you can move more money to mission, center your community and live up to your values.
WHAT PEOPLE SAY
This is a beautiful blueprint for how to fundraise in a way that feels good and doable. - Su-Yoon
DO IT!! You will move more money to mission without having to move the mountain all by yourself. - Kara
It's great. Very useful tools, gets tactical in just the way you wish every workshop would! - Virginia
Yes! It really does seem full of ease. - Manisha
Values-Based Major Giving is for you if:
What’s the investment?
Values-Based Major Giving Academy is a great value at only $917.
That’s all – for 12 hours of live instruction and Q&As.
Better yet, you can register your whole team for only $345 more, $1262
Special Pricing for BIPOC Organizations
We recognize that organizations led-by Black, Indigenous, and people of color have been systematically under-funded relative to white led and white-dominant cultured organizations. So, we offer an optional 40% discount to BIPOC-led* organizations. ​
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*To qualify for this discount, an organization must:
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Have an Executive Director and/or CEO who is Black, Indigenous, or person of color and
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Have a board and/or staff that are at least 51% Black, Indigenous, or people of color and
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Serve primarily Black, Indigenous, and/or people of color.
Values-Based Major Giving Details
Format
Values-Based Major Giving will be offered live online. Sessions will include presentations and opportunities to interact with the instructors and other students. Sessions will be recorded and made available to registered participants.
Special Dates
Values-Based Major Giving Orientation
Monday, February 24, 11-11:45 a.m. CT
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Q & As
Wednesday, March 12, 11-12 p.m. CT
Wednesday, March 26, 11-12 p.m. CT
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Values-Based Major Giving Reflection
Friday, April 18, 11-12 p.m. CT
2025 Course Schedule
Tuesdays, February 25 - April 8
9-10:30 a.m. CT
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1. What is Values-Based Fundraising?
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2. Choose Donors
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3. Create the Environment
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4. Build Trust
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5. Agitate with Love
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6. Make the Ask
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7. Engage with Gratitude
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Course Highlights
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A Deep Dive into Values-Based Fundraising
Uncover how aligning your fundraising strategies and practices with your organizational values can help you raise more money.
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Practical Learning Objectives
Master the art of walking donors through the gift life cycle, learn how to advocate for one-to-one fundraising, and more.
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Live Interactive Sessions
Engage with SVA experts during seven live instructional sessions, an orientation, a reflection and two Q&As offered over the course of eight weeks.That's 11 consulting sessions for $797.
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Tools, templates, and resources
Equip yourself with qualification tools, cultivation plans, clear scripts for solicitations, and an annual stewardship template.
